Episode 14

The Operational Model for DAM Success

Host Chris Lacinak is joined by Kara Van Malssen, Managing Director at AVP to talk about the Operational Model for DAM Success that she created.

The Operational Model comes out of what Kara has learned in almost 2 decades of helping organizations design, build, and scale DAM operations.

Guest Bio: 

Driven by a passion for helping organizations build impactful DAM programs, Kara Van Malssen is the Managing Director at consultancy AVP. Merging her deep expertise in systems thinking, user experience design, library science, and business analysis with extensive DAM experience, Kara crafts scalable and sustainable asset and data management solutions. Her diverse client portfolio ranges from Fortune 1000 powerhouses to esteemed cultural heritage institutions and transformative non-profits. Beyond her consulting role, Kara frequently shares her insights at conferences and workshops around the globe.

Connect with Kara at https://www.linkedin.com/in/kvanmalssen/

Resources mentioned in this episode:

Engage:

🆓 Download amazing and free DAM resources from the best DAM consultants in the business at https://weareavp.com/free-resources

⭐ Please rate, like, follow, and subscribe on your podcast platform of choice. See all the places we are at https://dam-right.com/listen

🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak

All Episodes Previous Episode

About the Podcast

Show artwork for DAM Right
DAM Right
Winning at Digital Asset Management

Listen for free

About your host

Profile picture for Chris Lacinak

Chris Lacinak

As the Founder and CEO of digital asset management consulting firm, AVP (https://weareavp.com), Chris has spent nearly two decades partnering with and guiding organizations on how to maximize the value of their digital assets.

Hosting DAM Right is a natural outcome of a career that has encompassed playing roles from technical to executive, has included serving as an adjunct professor in a Masters program at NYU, and has consisted of building a company that has consulted with over 250 organizations in almost every sector. Chris brings this background and context with him to produce a podcast that dives into every aspect of digital asset management.